UX Content Design Lead
career.io
Career.io is a large, diversified career tech business made up of several products and human services. As Content Design Lead, I sit between Brand and Product and take full ownership of the words.
The other brands include resume.io, topresume.com, and careerminds.com.
I lead a team of five writers and complete a wide variety of executional work within Product.
I also double as brand copywriting lead. I’m responsible for all persuasive copy across every customer touch point. This includes designing landing pages, email, and large ATL campaigns.
Leading on UX writing & content design for all digital products
Taking part in testing & experiments
Brand copywriting for landing pages
CRM/ CRO
Creating tone of voice & brand level guidelines