https://www.musicalcopy.com/freelance-copywriter-tips daily 0.75 2023-01-27 https://www.musicalcopy.com/freelance-copywriter-tips/how-to-hire-a-freelance-copywriter monthly 0.5 2023-01-27 https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/d4e12364-4e0b-493e-b8ca-8abad6b49cc1/Good+copywriting+feedback+is+constructive.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out In this example from my own work, an account manager wasn’t 100% happy with a poem I’d written for a greetings card. We worked it out! https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/b5b58cbd-a428-4f6f-9a43-7bbe172a666d/Copywriting+process.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out The process doesn’t need to be complicated, but it does need to be there. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/1a024bcc-c557-40df-bdeb-ccaaca7de7bc/Copywriting+wizard.jpg Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out Copywriting is not wizardry. Yes, it’s part art, part science, but great copy is not conjured from thin air. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/1652548657319-LFAI1NZ1LYJR1CGB3RDH/unsplash-image-ieEv01cucy0.jpg Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out There’s no pleasing some people… https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/1652516408598-I2U4EL0B0J60T73BZTTL/unsplash-image-Be5aVKFv9ho.jpg Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/8b42e15c-d5e5-4942-a0b2-9c2a38df0e22/The+Readable+App+is+useful+copywriting+tool.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out BEFORE: The Readable App analysing a draft of this article. It’s a useful editor for the freelance copywriter. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/121e96cf-8cd8-4415-8ad7-627f5dd3b43f/Successful+copywriting+is+supported+by+the+data.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out A good portfolio will include case studies of successful projects, supported by data. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/5c9e7027-1d70-40a2-bde9-4eefdb020514/Oatly+-+example+of+strong+tone+of+voice+in+copywriting.jpeg Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out Love it or hate it, Oatly has a very strong tone of voice, but it wouldn’t work everywhere. Competitor Alpro used to have very bland copy, but they’ve clearly learned their lesson: https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/0a5e0f1a-6c88-4aba-ba85-10d48ef1fdca/Alpro+copywriting+example.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out In this example, the copy uses a strong dialect and clearly “incorrect” grammar, to surprise the reader and mirror Oatley’s informality and humour. I like the copy much more than Oatley’s, mainly because it’s not nearly as smug. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/1652540664497-J7SGYDF7OE1UGGEDHPP9/unsplash-image-YloghyfD7e8.jpg Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out A university education isn’t essential for copywriting, but producing an academic thesis is the gold standard for research skills and objective reasoning. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/17b06889-c8cd-4174-ae8f-4d3a12cb5d1e/Express+VPN+landing+page+copy.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out In this landing page example, Express VPN address a common customer pain point in relatable language. The tag-line and 30-day guarantee build trust and the CTA button tells you that you’re quickly going to get exactly what you need. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/1652530462208-5RIIY4J6PX0Y7OT305QG/A+good+copywriter+can+work+in+a+team.jpg Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out Most successful projects are a team effort. Watch out for lone rangers. https://images.squarespace-cdn.com/content/v1/61d80e4d9eba2565d2726445/f1a2c7c6-e432-4d48-8d49-50a1f40322ab/The+Readable+App+at+work+on+this+copy.png Do It Yourself - 10 Interview Questions for Freelance Copywriters - Make it stand out AFTER: I tend to write the odd long sentence. The Readable App is a harsh but useful master. Shorter sentences mean that the reader doesn’t have to make too much effort. 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